About Us
Inspired by Hustle. Powered by Purpose.
Our story
NEWFIT MARATHON was created by founders Tshepang Makitla and Tiego Kotelo with a mission to build a sportswear brand that authentically represents African creativity, athletic culture, and modern lifestyle fashion.
Built for Movement. Designed for Identity.
NEWFIT MARATHON was founded with a vision to create a proudly African sportswear brand that reflects the energy, passion, and individuality of people who live active lifestyles. We combine performance-focused sportswear with modern streetwear aesthetics to create apparel that is stylish, comfortable, durable, and functional. Every piece is designed to inspire movement, confidence, and self-expression while representing a culture of ambition and discipline. Our brand is more than clothing — it is a lifestyle movement that empowers individuals to embrace their journey, push boundaries, and wear their identity with pride. At NEWFIT MARATHON, we believe sport is not limited to the field or gym. Sport is mindset. Sport is ambition. Sport is everyday life.
Our Mission
To provide bold, functional, and high-quality sportswear that inspires confidence, performance, and self-expression while promoting an active and empowered lifestyle.
Our Vision
To become a leading African sportswear and lifestyle brand recognised globally for innovation, quality, creativity, and authentic athletic culture.
What We Stand For
BRAND VALUES
Quality
Premium materials and durable craftsmanship designed for everyday performance.
Performance
Apparel created to support movement, comfort, and confidence.
Creativity
Bold designs inspired by modern athletic culture and streetwear fashion.
Confidence
Clothing that empowers individuals to express themselves fearlessly.
Discipline
A reflection of hard work, consistency, and personal growth.
Innovation
Modern apparel solutions built for evolving lifestyles and fashion trends.
Authenticity
A proudly South African identity rooted in real culture and real people.